Escalante — Elevated Senior Living

unused brand identity concept created for Escalante at Draper, Utah

The mark, a pinwheel, was designed to celebrate the youthful spirit that is foundational to this senior living community.

Set in motion by the smallest breeze, the pinwheel connects us with nature and reminds us to stay young at heart. It symbolizes recapturing the part of ourselves that finds joy in the small things and lives in the moment.

Amy Nortman Holcomb
Houston-based brand identity + graphic designer
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