ULTRANATIVE Website Design

A corporate website can also be fun. Here, Brainy is on a mission to eat mushrooms and become enlightened.

Your mission if you choose to accept it...

ULTRANATIVE is a venture capital fund focused on the cannabis, psychedelics and transformational health spaces. Their founder came to me with a fun request: create a fun, interactive site to promote the launch of their new fund. They wanted to be able to talk about it during his appearance on The Tim Ferriss Show...in ten days. I pitched a Webflow-powered 8-bit video game concept that involved a brain on his path to enlightenment. "Love it. Run with it." Ten days later, the site was live. As you scroll, Brainy moves through the world of ULTRANATIVE on his way to a "high" score.

Get serious.

After launching, the partners wanted a more "serious" website ahead of another funding round, so Brainy's journey has come to an end. But for a few weeks, what is probably the most fun thing I've ever designed was live on the internet. You can check out the "serious" site at ultranative.com

Jon Racinskas
I'm a Creative Director & brand nerd. Enjoy my portfolio.
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