Nutraceutical Brand Store

Hello,

A leading nutraceutical brand with a customer base of half a million approached us to redesign their online brand store.

Despite having a large customer base, engagement was very low. An unfriendly mobile interface and a poor user experience negatively affected the user experience. While other companies in the similar space saw a surge in orders during the pandemic, this company's growth was limited despite excellent product quality and superior customer support.

Research was conducted with a group of 25 people who were subscribers to leading nutraceutical companies. We addressed their concerns with respect to user interface, purchase flow, promotional content and visibility of the right products.

A seamless experience was maintained with easy navigation menus to facilitate customer purchases.

Please let us know your views.

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