The Client

Alain Afflelou is one of the leading optical retailers in France, with a network of more than 475 largely franchised stores. Alain Afflelou develops new concepts to improve glasswearers' daily life.

My Role

For marketing purposes of a new product, the company needed to implement a new feature on their website.I had to provide the marketing team a complete solution, from testing the glasses in virtual reality, to the customization options, to the final purchase.

Mission

-Understand the need and what could be possible


-Wireframe the prototype and validate with the client

-Create Mockups and icon set based on their graphic chart

-Deliver an interactive HQ prototype for marketing team and UX testing


-Show my work to the product team