NomHunters | Branding + Components Library
NomHunters | Branding + Components Library
NomHunters is a self-starter project with a couple of developer friends where I was the sole designer. We are building a gamified version of restaurant search app for foodies. Imagine Pokemon Go but rather than augmented reality interactions when you arrive at a location, you get to experience different types of cuisines instead as you search for Prince Nom of a fictional world we created for the game.
Our purpose is to encourage daily exploration of your own city and community. This is why we want to create a whole new world for food, where it is a mission of discovery, a cultural story, an appreciation of skill, and an educational amusement; whilst connecting food lovers with culinary creators.
After building a brand strategy together, I designed a curiously comical, fun and all-inviting visual style to match our lore. This was then used to built a components library for our app.
-----
But first, here's the lore we built as a foundation for our app:
In a magical land called The Land of Unem, food used to be widespread across the land, until one day, something happened which led to the Unem King banning all types of cooking and foods. There was a protest but everyone got jailed under the dictatorship of the King.
Many generations later, Unems sustain themselves through magic alone, and history books are changed to cover up the truth of the land. The successor to the throne, Prince Nom, finds a secret cellar in the castle which has an old journal and a portal to our world. The journal describes that our world contains many delicious foods that have long been forgotten in Unem as well as many subsequent new ones. Curious, Prince Nom uses the portal and escapes to our world after leaving a letter to his parents.....
The King and Queen are devastated, they summon an army of hunters to search for Prince Nom. Stunned by their son’s resolve and understanding their ignorance, they order the Hunters to educate themselves in a bid to bring the culinary world back to Unem. For the King truly wished to make the Land of Unem a place his son would call home.
And so Nomhunters have entered our world.
Every month, royal spies create a list of rumoured places where he is hiding, but because he is under a disguise, it is unknown exactly where he is. At the end of each month, Prince Nom would remove his disguise before moving on to another place, at which point, it will become known what culinary experiences he has discovered.
Users will take the Nomhunter that they have befriended (ie. the app mascot) to as many locations as possible and teach them about the food at that location for them to report back to the King of Unem, who will rank his Nomhunters based on the insights they report back.
See the actual app designs here: https://dribbble.com/shots/18469507-NomHunters-Mobile-Game-App-Design
-----
See the full project at: https://dribbble.com/zlcreative
-----
Like what you see? Get in touch with me: zlcreativedesigns@gmail.com
