A complete overhaul of the Kohl’s Help website.

Kohls help homepage mockup inside a laptop device

The Customer Service team produced a lot of good content over the years but the pages weren’t getting the love and attention they deserved so we set about fixing that. The content is now organized, responsive and easier to read.

Examples

Multiple iPhone frames showing design mockups for help articles.
Multiple iPhone frames showing designs for category help pages.
Screen mockup of an example help article on larger web browsers.
Screen mockup of an example FAQ/Category on larger web browsers.

One week after the new design launched page views grew dramatically while also reducing customer service agent chats.

Statistics: 20% more page views, 96% reduction with live agent, 10% increase in time on page

Thanks for the help Ben, Dan, Elliot & Steve. Couldn't have done it without you.

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Posted on Jul 29, 2022

More by Christopher Alan

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