NW Security Group
Project Introduction
As an industry-leading security solutions provider, NW Security Group supports their clients in operating more efficient, better businesses. They approached Limely back in October 2021 as they needed a new website to highlight their expertise, knowledge and innovative solutions.
From the outset, it was clear that design would be a key element in this project; from developing brand guidelines to designing marketing materials, our design team took on the challenge without question!
Brand Evolution
NW Security Group’s previous logo felt outdated and uninspiring. A far cry from the innovative and forward-thinking business that they are. When our designers got their hands on it, they evolved it into a much stronger, assertive and eye-catching design that reflects NW Security Group’s brand values.
Making the Waves
Strengthening brand identity was key to this project. Our designers took the existing wave design and grew it into a much more functional tool that can be utilised in many different ways. The bold use of colour and three-dimensional feel to the design adds depth and interest whilst retaining the elements that make the waves instantly recognisable as NW Security Group.
Marketing Materials
Business cards, letterheads and other marketing materials were designed to further promote brand consistency and awareness. Utilising the new brand elements, logo and typography in order to reflect the sophisticated and innovative nature of NW Security Group.
Brand guidelines
Our designers also created brand guidelines for NW Security Group. The guidelines demonstrate how to correctly use the logo and other brand elements in addition to defining the typography and brand colours that should always be adhered to. These brand guidelines are crucial for strengthening NW Security Group’s brand identity both now and in the future.
Accent Parallelogram
The clever use of parallelograms within the logo design further strengthens the brand. The shape can be used as an accent across documents, slide-decks, presentations and is reflected throughout the website. Adding an element of interest whilst retaining brand integrity.
