Branding a luxury RV company

LuxVan is Mercedes-Benz Sprinter Van RV conversion company. They do customized and luxurious interiors with a European designer that are nothing like the aesthetic of the typical American camper interior. Designers Stacy Messerschmidt and Stacey Clarke created a minimalist wordmark, icon system, color palette and brand theme that was in keeping with the vernacular of high end yachts and other luxury spaces. Rick Davis came in as our marketing consultant. He spent a week with the founders, workshopping the business goals and their current model and gave us a marketing roadmap for taking LuxVan into the future. Stacey Clarke created the brand guide and then brought in Geneva Bokowski, content strategist and writer, and Bryn Howlett, web developer, and Carolyn Kohler, SEO specialist. This team completed a website to position LuxVan in their local luxury market. Our team is currently planning a photoshoot, social media plan and print materials. Stay tuned for more from this project as it unfolds.

The team:

Art Director: Stacey Clarke

Content Strategist: Geneva Bokowski

Developer: Bryn Howlett

SEO: Carolyn Kohler and Jean-Pierre Wiengarten

Marketing Consultant: Rick Davis