atmospherica - contextual illustration

Hello there, people of the visual realm.

It has become a tendency to generate a lot of visual graphics on almost every client project, that end up stacked into a dark corner somewhere in my storage. So, I decided to recycle some of the tasty ones and give them a new purpouse.

For this image I reassigned the brand mark to a different industry, changing the name and the primary messaging into something that snaps in an instant with the initial illustration that was already done, telling a similar but different story.

This experimental process is a lot of fun. I feel like I am challenging myself in a new and unusual fashion, departing from my comfort zone.

Is any of you approaching unused work in a similar way?

Leave a comment and describe your wild practices.

Cheers!