Everlast Productions Brand Guidelines

The Inspo

Everlast Productions is an events production specialist. The logo was created before I started working there, but they didn't have a consistent visual indentity.

I was asked to create the Brand Guidelines without much guidance. I was inspired on what I perceived from the company, the events they produce are full of energy, colors, laser lights: even the office premises are decorated with fun neon lights on the hallways. So I wanted to communicate that fun, dynamic and bold feeling in their branding.

The brand manual has a modern and clean look, with a simple but knowledgeable tone to easily keep a consistent communication between the brand in all platforms.