Spotify App Redesigned - UI/UX

This case study was based on Spotify, a popular music streaming service. My main goal was to understand more about the problems that Spotify users are having right now. To better understand consumers’ challenges, I did Desk Research first, then a user survey, and user interviews. After gathering all of the data, I created a Persona according to the user survey.

I used the prototype to conduct a test with five users in our target demographic. Participants were able to use the app with ease and happy with the design. This helped me uncover opportunities to improve the overall user experience by building an effective, efficient, and enjoyable experience for my users.