Dany's cakes branding

Hey all!

We are happy to show you our first branding post on Behance! 🤟

Danny’s cake is not just a project for us. Since it’s one of the first turnkey projects, this is a case for a cafe where absolutely all the identity was created - from the logo to the glasses and packaging. But there is a whole story behind this project.

This is a cafe — bakery in one of the towns of the United States. So the story begins on a call with a client. We brainstormed the theme of the name and concept of the company. And as is often the case with Zoom calls, people with children can join the call. And the son of a business owner comes up and hands his dad a plasticine cupcake with the words, “Daddy, hold on, this is a special Danny’s cake, and it’s made with love.” And here — bingo! Danny’s Cakes is the perfect name (Danny is the name of the owner’s son), and now you need to develop a logo. And it should be easy for fans to remember. And we asked Michael (the business owner) to find funny photos of his son, which he would be OK to redraw in the illustration. And that’s what we got.

Therefore, the brand is more than just a name for us. This is a whole story and another child of yours that we want to take care of and make beautiful.

Catch an excellent presentation of such a fun and exciting work. And we are waiting for your reaction.

Thank you

⭐️ ⭐️ ⭐️

Art director — Taras Migulko

Design — emote.agency

⭐️ ⭐️ ⭐️

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We are open to new projects 💌 hey@emote.agency