Straudo — Branding

We’ve used ligature between the “r” and “a” letters for Straudo - Hungary-based digital agency. Since Straudo comes from two words - Strategy and Audo - we’ve connected the last letter of the former word and the first letter of the latter word with a ligature. Ligature of the “r” and “a” letters are commonly used in serif (antique) fonts, however, it is almost never used in sans serif (gothic) fonts. Therefore, we are able to confidently claim that Straudo is the only sans serif logotype that uses this ligature in the world. Also, deep research among the currently active company logos showed that there is no other company that uses this technique. So, it is a great way to stand out.