3D Design - Guilty Bear

This project was created in collaboration with FOG Agency. Barion, a local chocolate brand, has this delicious honey bread covered with chocolate. So instead of showing the bear’s relationship with honey, we reveal him delighting with chocolate and feeling a little guilty. Our work has been selected by the Austrian magazine Lüerzers Archive and published in the 4th edition of 2019.

The first step was to stabilish a good shape for the character.