The Sweat Shop

The Sweat Shop is all about getting in there and getting the work done. The kettlebell is an all-around great fitness tool to show off that hard work. I incorporated the S's of Sweat Shop into the circle of the kettlebell and displayed that they are open 24/7 where the weight denomination would go. I used different typefaces to show off the brand name and what it is all about, a fitness center. Colors are unique to the town brand/school system in the area.