Shoreline Rentals - Paddleboard & Lifestyle Co

Shoreline Rentals - Branding & Web Design

Shoreline Rentals is a new paddle-board rentals business opening in Kodiak, AK. Shoreline Rentals values experiences, whether its taking a hike, paddle-boarding along the coast, or taking your yoga experience to the next level. They are a brand on the rise, committed to providing an authentic, welcoming experience, with plenty of play. They challenge your to seek your adventure, and discover Kodiak Island's shorelines.

The logo concept was based on retro/mid-century fonts, a happy and spirited color palette, and subtle wave details. A clean, minimalist logo allows for brand recognition, and rich, bright images convey the wild landscapes and wilder adventure opportunities. ​​​​​​​

Enjoy!

After designing the branding & logo, we tackled the website. Shoreline Rentals wanted to include their cheeky, adventure ready voice into every page, while using warm color combinations to stand out from competition. Our main task was creating a modern, attractive, and informative website. We used responsive micro-interactions to encourage user delight, and large, bright hero imagery to showcase the stunning scenery of Kodiak Island. 

While putting together the website, we created an additional downloadable Paddle Map, that showcases spots to launch and helps plan your next adventure. This map encourages email list sign up, and provides practical utility not only to consumers, but to anyone adventuring around Kodiak Island.

Brand identity it’s not just visual presentation. Your branding is the whole story of your company. It should change together with the company’s growth.

That’s why rebranding is matters. Competent rebranding increases the overall effectiveness of the company. It can help to develop new markets and areas of activity.

*** We are ready to create something wonderful for you! Get in touch viewswithellen@gmail.com

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