Racing Minds Logo

One of several proposed logo designs for Racing Minds, a fifteen minute documentary television broadcast on Eurosport in association with Ford.

The logo features the Racing Minds word mark with a track map of Spain's MotorLand Aragón woven throughout the lettering. This track map is made of data gathered during production of the documentary, showing actual brain signals from the featured WRC Rally Driver as they made their way around the course. The colours represent the different track sectors.