Beyond Booze: Rejected Logo Concept

This is a rejected logo concept I created for Beyond Booze, an up-and-coming cannabis beverage line based in Boston, MA. The sultry thick/thin wisps of the typography, paired with the sturdy pictogram, create an elegant, sophisticated presence that still feels modern. The cocktail mark is complemented with botanical elements, which relates back to art deco design styles of the 1920’s-1930’s and the botanical nature of select mixed cocktail beverages.