Puffbox Branding and Web Design in Animated Presentation
Puffbox® is a cloud storage and file hosting service that wants to be both professional and fun in a simple and modern way. Their theme concept is roundish shapes since they wish to provide their audience with a cheerful sensation and to represent the client's complete satisfaction. Here's what I came up with as a result of my work.
First and first, let's discuss the logo! I've represented it as a cloud icon in the logo icon to represent the company's occupation or service to its audience. You won't find it in the straight version, but if you rotate it 45 degrees counterclockwise, you'll discover it (As you can see in the animation). Here, I used the brand's theme. By combining round shapes, I was able to achieve their goal of resembling themselves as a professional, fun, and corporate brand.
The logo icon will then appear as the letter P. "Why does a logo icon have to look like the first letter?" you might ask. It's an excellent technique to maintain the logo icon in people's minds. The logo icon will be easier to remember as a result, and the probability of the logo being duplicated will be reduced. All of this is contained within the icon.
Now I'll discuss the logo wording. It's custom typography I designed for Puffbox. The shapes of the typography are completely geometric, and all of the shapes are completely geometric. In addition, I customized the lettering to match the brand's roundish theme. It establishes a strong link between the icon and the logo text. The logo text is similarly cheerful while being as professional as the icon.
To kern and balance the logo, I utilized the letter O as the x object. This indicates that the logo is perfectly balanced and kerned.
I used a Light Blue and a Pure Blue colour in the colour section.
Light blue: It was chosen here because it promotes feelings of playfulness and fun.
Pure Blue: It was chosen for its sense of trustworthiness, professionalism, corporates, and technology.
The combination of these colours gives the logo a professional look while still making it modern and fun. It also reveals a lot about the company's policy, objective, and occupation.
That's all there is to Puffbox! Everything else is just for presentation! :D
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