Nike Zoom Relay - Geo-Specific

This is a branding project that I was brought on to help with by a creative agency for Nike. It was a relay race that was going to go to different cities possibly. The goal was to try and keep the original branding clear, and then add something to make it different. You can see in this shot that we were taking the initial lock-up and adding the different geo-specific area to it to create the final logo for each city.