Overview

I was approached by an owner of a board gaming store for help with a rebranding project, unfortunately he had to close down his physical store and was looking to migrate to being a web based business, and wanted a brand that represented the nature of his business.

When approaching this project I wanted the logo to not only visually communicate what the business sells, but also use it as an opportunity to use the logo as a branding element itself throughout the website.

The client mainly sold trading card games and some of the remaining business he did in person revolved around this aspect of his business, so I wanted that to be a key element of the logo, settling on a dragon denoted the fantasy genre which is a key theme across a lot of the products the client sold.

Action Figures

Illustration used for the Actions Figures page of the website.

Tournaments

Illustration used for advertising various TCG and Video game tournaments.

War Gaming

Illustration used for the war gaming category, particularly Warhammer 40k.

Role Playing Games

Used for advertising play groups, new game releases and current products.

Magic the Gathering

Used in conjunction with all new MTG releases, current stock and events.

Yu-Gi-Oh

Illustration used on the website for all things relating to Yu-Gi-Oh.

Pokemon Trading Card Game

Illustration used for all things relating to the Pokemon Trading Card Game.