Logo design for Assembly Park Camp

Logo design for a camp based in Wisconsin that was founded in 1954.

I'm excited they get to launch the new logo for the 2022 camp season!

Vintage. Nostalgic. A deeply rooted heritage. The camp has been around for a while, and it’s going to be around for generations to come. The goal was to create a logo that felt new, yet familiar. Inspiration was pulled from the camp’s history as we explored and discovered the heart of the visual identity.

Thomassen Collective X Assembly Park Camp

Josh Thomassen
Art direction + design for visionary leaders
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