Grain Freeze

The design brief was to reimagine a pair of neurons firing in a "freeze" like manner. Have you ever seen those illustrations of two neurons almost touching with synapses firing? Electrical current flows everywhere!

From Grain Freeze - I decided to create a new Visual Flavor for the release of our first "Cold Pale Ale" brewed with Lager yeast. This esoteric style of beer is quickly gaining steam and we decided to explore its many expressions. I turned to the Cold end of the color spectrum to reimagine a frozen network of neurons with hop crystals freezing and precipitating out of the soft malty yellow background. While the background artwork is certainly abstract. I reinforced the "Brain Freeze" pun by malting the logo and other elements in the design.