MYCELIUM

Mycelium needed branding that spoke to botanical science enthusiasts, not recreational drug-users.

The range of brands currently on the market focus on the hallucinogenic properties of mushrooms instead of looking at the amazingly complex biology behind these organisms.

Using beautiful botanic illustration and earthy tones paired with editorial serif typefaces, Mycelium’s branding took on a gorgeous boutique feel.

• Branding

• Packaging Design

• Brand Strategy