Eisenbahn Pale Ale

Project: Concept art for one of my favorite Brazilian Beer's called Eisenbahn

Client: Personal Project

Requirements: I love their beer but their labels are very traditional and could use a more modern, colorful and fun approach.

Target Users: Beer drinkers between 18 and 30 years old.

Solution: The art was inspired by a traditional train that symbolizes the brand's city called Blumenau, located in the south of Brazil. I started remaking the train in a different position and playing with the train's smoke to focus on the brand's name and the beer's type. My intention was to make a more modern and “instagrammable” beer label to increase its presence online, especially between their youngest clients. The vivid green is intended to show off better with a black light.