LUCKY MONEY | Vietnam’s Lunar New Year

HAPPY FIRST DAY OF THE YEAR

SPECIAL CULTURAL FEATURES IN THE LUNAR NEW YEAR

At the end of the year, "Tết" comes is also the time when people and families gather, gather together when relatives are reunited to enjoy the most complete and warm "Tết".

The custom of giving lucky money at the beginning of the new year has existed since ancient times. During these New Year’s days, perhaps what children are always waiting for and most eagerly is being given a red envelope by an adult, which contains a red envelope inside. beautiful red and blue coins make them happier and happier than ever.

Therefore, the product set was based on elements of traditional culture; Vietnam’s Lunar New Year atmosphere.

Credit : LUCKY MONEY - Vietnam’s Lunar New Year

ROLE: Concept | Idea | Art Direction | Moodboard | Execution

CLIENT: The Craft House

ART DIRECTOR & GRAPHIC DESIGNER : TURTLE PHUONG

LOCATION : HO CHI MINH, VIETNAM

Find out more | https://www.behance.net/TurtlePhuongds