Harlem Children's Zone

Harlem Children’s Zone (HCZ) is widely recognized as a national leader in breaking the cycle of intergenerational poverty through comprehensive cradle to career programs, but its presentation of that story and associated programs was often diffuse and complex, missing the opportunity to tell a bigger, more integrated impact story.

I worked on refining the logo by adjusting the logo symbol and associated colors for legibility and accessibility — and to reveal an “H” within the buildings. Additionally, I refined the logotype to echo the letterforms of the mosaics and murals found in Harlem, and reconsidered its weight and formation, so “Harlem” sits squarely under the logo symbol

Inspired by the graphic elements in the logo symbol, we created a dynamic visual ecosystem included visual elements, illustration, iconography, data visualization styles, color palette and photography direction.