mouse — Technology with purpose

For over 20 years, Mouse has empowered youth through technology. However, much has changed since Mouse was founded, including the ubiquity of technology, influx of “ed-tech” competitors and the growing sophistication of nonprofit brand building.

by using the gear icon to express the idea of technology, collaboration and connection among the community. The gear graphic can also be extended into different characters which makes the brand more flexible, dynamic and fun. The system also sparks the creativity of the organization where they can be modified within the brand toolkit. I've been asked to work on the whole visual identity included their logo, color palette, photography direction, typography, iconography and visual elements