Packaging Design: Little Owl Cafe
CHALLENGE: Create professional coffee bag and label designs to increase consumer sales and brand recognition - all while developing a package that can easily be used for thirteen roasted coffee bean varieties.
Coffee Packaging Design
An illustrated packaging design for a local coffee shop. Hand drawn illustration, digitized and designed in Adobe Illustrator. 13 custom labels for the different coffee blends were also created.
The concept focused on the cafe's established branding, colors, handmade craft, and boreal forest aesthetics.
The existing packaging consisted of blank, templated labels for staff to handwrite in the details. While this works well for having thirteen varieties, the client wanted to communicate quality and professionalism deserved of the high-quality house-roasted roasted coffee.
Refined label designs were created, to be incorporated as part of the overall packaging design. Thirteen different labels were developed to allow the Café to keep a single bag design in stock for all varieties.
The new packaging and label designs have made the Cafe's coffee more noticeable to customers, resulting in an increase in sales. The Café actually sold more coffee bags than ever before, and had to place a second bag order ahead of schedule.