IG Filter

Instagram filters. You’ve tried a few by now I bet. These use augmented reality (AR), which gives an interactive experience that allows digital objects into a real-world environment. These effects can improve our perception of real-life in an entertaining and educational way.

Brands are adding this new tool to their marketing strategy because they want to give their current or potential customers free and fun experiences related to their product. This has become the ultimate marketing technique to engage with the target audience.

Generally speaking, there are two marketing purposes of these filters. One is practical (give people the opportunity to try their product remotely, like sunglasses, hats or paint on the wall) and another is entertaining. This second one helps to create an emotional bond between customer and brand. And that’s what we went for.