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Social e-commerce is a new derivative mode of electronic commerce.It with the help of social networking websites, social networking, microblogging, social media, network media, the transmission way of the through social interactions, such as user authigenic content means to assist the purchase and sale of goods act.In the Web2.0 era, more and more content and behavior is dominated by end users to generate and, such as blogs, microblogging.

社交电子商务是电子商务的一种新的衍生模式。它借助社交网站、SNS、微博、社交媒介、网络媒介的传播途径，通过社交互动、用户自生内容等手段来辅助商品的购买和销售行为。在Web2.0时代，越来越多的内容和行为是由终端用户来产生和主导的，比如博客、微博。