Off the Ball and On His Game

Matt MacDougall was looking to brand a new venture, offering detailed rugby game analysis and data for teams looking to improve their performance and understand their opponents.

Numerous options were initially explored but the simplicity and clarity of the rotating arrows rugby ball won the day. Indicative of game-day action, both of players on the field and the ball in motion, the icon conveys a real sense of the dynamics of play where two teams are in a state of perpetual movement.