eBay / Multi-Channel Campaigns

My team at FEED/DEPT® (serving eBay) created campaigns for 13 segments/categories across 5 channels (display, social, on-site, push, and email). Both our design and messaging told a consistent story across eBay’s Paid and Owned Channels. My role was to oversee all the work, provide creative direction, and present to eBay’s North American marketing leadership team. We delivered a total of 663 creative assets over a 6 week period. 27 people worked on this project across 4 offices (San Francisco, San Jose, London, and Manchester). It was challenging but rewarding. Our clients were pleased with the work and results.

See more at: https://www.ephraimjoseph.com/work/ebay-case-study