eBay / Email Design System

My FEED/DEPT® team (serving eBay) have made Global Email Design Systems for eBay over the last 6+ years. The aim is to help simplify and systematize the design, development, and QA of global marketing email campaigns. Our latest Global Email Design System saves eBay a ton of money and resource through hyper-efficiency. It helps elevate brand quality because the components and modules are vetted and held to the highest design standards, including accessibility (light and dark mode optimized). With the design components and plug & play modules in place, we can use our energy on the creative parts, like picking the right color palette, the right imagery, and writing the best copy to resonate. Through personalization at scale, we talk to the specific needs of every customer and build meaningful relationships between eBay and their users that drive significant engagement and amplify conversion.

See more at: https://www.ephraimjoseph.com/work/ebay-case-study