B-Automobile • Branding Proposal

About the project:

B-Automobile’s services ensure a high level of quality and reliability. They make continuous changes in the way they operate and handle deliveries in order to give preference to environmentally friendly, low-energy products and services. Your transport is insured through goods insurance in case any mishaps or accidents occur.

My involvement:

One of the, if not the biggest, challenge was to portray the dynamic and continuous energy B-Automobile strives to have. When visualising the idea, a recurrent thought was water, how it manages to keep its form and at the same time maintain and increase its speed. Curved lines, dynamic shapes, everything helped bring about an energetic and spirited visual identity.