ANY'BODY' campaign

Stretchery- a sustainable activewear brand in India, symbolizes a state of being active in mind and body. As a brand, their endeavour was to act as catalysts in altering perceptions. Born from the culture engulfing us, through this campaign we wanted to focus on spreading the right and positive awareness about body acceptance. A large percentage of women In India, target unfit goals, just to fit into a dream body type. At a time when not many home-grown brands addressed this issue, we wanted to launch an all-inclusive campaign to spread awareness.

Our motive was simple, own your body and enjoy the journey towards your wellbeing. We only shot with real women from around us for the campaign, highlighting the strong individuals they are ‘without measure’. We showcased styles from a mix of our collections, using the bold and colourful palettes to symbolize the unapologetic enjoyment of and in vibrant bodies.

The final result to us was positive and so uplifting.