Fair Drive: Branding Work

This project was part of the Swarm Ecosystem and was built for one of its biggest projects on top of the Swarm Blockchain Protocol, Fairdrive.

I was brought on board to design and develop, with the main ecosystem partner, both the middleware and UI front end for a file explorer that can communicate with the data on a lower system layer (for instance any database layer, including BEE Nodes on the Swarm Ecosystem). 

It would represent user data in an intuitive, designed Dapp made up of both a front end and a backend, namely the Fairdrive Dapp and Fairdrive Protocol. 

This first version for the project was considered a sandbox project, one that can inspire both the Fair Data Society and Swarm community and get people as excited to build as we were.

Insights from the stakeholder interview showed that while a few stakeholders had different uses for Fairdrive, the general manifesto for Fairdrive still aligned very closely to Swarm and Fair Data Society's manifesto, in short:

"Demonstrating the utility of decentralized, self-sovereign storage, Fairdrive can serve as frontend and protocol for individuals and service developers who share the Fair Data Society principles of data privacy to transform the practicality of web2.0 to web3.0.

These principles include data sovereignty, complete decentralization, a basis of consent, Fair Data and striving for a Fair Data Economy, and, open-source and interoperability of the entire ecosystem."

We took this manifesto as inspiration into thematic concepts and mood boards for the logo symbol and wordmark.

See more at https://www.behance.net/gallery/129471241/UIUX-Case-Study-Fairdrive-Web-3-Storage