Experium - Brand Identity
Introduction
Experium is a VR education center with the goal of making education appealing to all. They host multiple types of events and programs tailored for entertainment, business, and education.
We were asigned to create a cohesive brand identity and architecture that would unify their concept for all customer segments and work with their future business-scale operations
Brand strategy
At Om, we create design that makes a difference. Every design solution is based on extensive research and a defined brand strategy.
For Experium, we created a brand identity and architecture universally available for their segments: business, entertainment, and education, all based on our brand strategy.
Designing the identity
The VR headset is the window to your digital world. This element offers its users the opportunity to live the knowledge experience in a new and more engaging way. We made the “window” part of Experium’s visual language, using it both for print and virtual applications.
The minimalist logo paired with the rest of the visual identity elements create a distinguished look for Experium.
The results
The result was a unique brand identity that could be applied to any type of customer segment and event.
Read more about the project and our methodology here.