Evolux - Brand Identity
Introduction
Evolux is a guided meditation center based in Arad and Timisoara, Romania. The center offers a personal experience where the customer has complete control, can get the experience as far as they want, and has no limit for growth.
We were assigned to design a new brand identity that would differentiate Evolux from the local competition.
Brand strategy
At Om, we create design that makes a difference. Every design solution is based on extensive research and a defined brand strategy.
After our discovery and strategy workshops, we developed the brand identity, specifically designed to appeal to multiple types of customers. From men and women to grown-ups and kids, everyone has a place in the center.
Designing the identity
Having the soul and essence of man at the center of the project and inspired by nature, we created the brand’s visual elements with an organic feel, from the logo to the colors, patterns, and collateral design.
The results
Our work resulted in a beautiful brand identity that would differentiate Evolux from the local competitors and build brand preference.
Read more about the project and our methodology here.