Logo Design for Primeval Brewing

Logo concept for a craft brewery making continental European ales and lagers in Central Indiana.

The client envisioned a masculine logo that plays on the brand’s name and incorporates primeval creatures, as the beer is to be shared in an open communal style taproom reminiscent of a beer hall.

I came up with a youthful mascot logo that features a T-rex holding a wooden beer barrel as a mug.

As the design is vintage in style, to freshen it up, I decided to accompany the illustration with simple sans serif typography and a yellow/dark neutrals color palette.