Logo Design for The Twisted Tulip

Logo concept for a local café focused on serving gourmet coffee, tea, and snacks to customers in a busy suburb of NYC.

The client envisioned a mature design that communicates that this is a place to get away from it all – an affordable luxury, where local families and youth can come to find superb refreshments and relaxation.

I came up with a sophisticated tulip illustration with lettering in an ovoid shape. To avoid the misconception that it’s in fact a florist, I decided on an abstract approach.

For a welcoming, friendly feel, I chose clear sans serif typography and a warm color palette.