Brand Identity for Witching Hour Brewing

Visual Identity for a small witch-themed brewery in Somerville, MA.

The client envisioned a flexible visual identity that would stand out from the crowded craft beer market and instantly grab attention on the shelf.

We achieved this with an esoteric approach, celestial green hue & playful “witchy” details – ravens, moons & clocks.

The design was awarded in 2021 by 99designs in the category of Best Branding Design.