Corporate identity for the jewelry brand JEWELMETRY

The brand is based on natural colors that harmonize with each other, pure emotions, love for oneself and the world around, self-expression through jewelry and style.

The brand's slogan, which turns into the name "Try to dress me up", refers to the brand's basic jewelry, comfortable and ergonomic, which are not felt and do not interfere, which do not want to be removed, which seem to merge with the skin, personality and complete the image, evoking emotions.

The slogan reinforces the idea that the brand's jewelry is not an aesthetic decoration of oneself, it is something more... JEWELMETRY is an extension of the personality.

Полный кейс: https://www.behance.net/gallery/139103243/firmennyj-stil-dlja-juvelirnogo-brenda-JEWELMETRY