Luminescence Honorary

Designed for an on-campus honorary. As we revamped the organization after years of disuse, we wanted to represent ourselves with energy and passion. As the VP of Marketing, it was my job to recreate the Luminescence brand. I chose a bold orange and blue combination with an intense display font: Flood Std. This year, we saw a 300% increase in applications to the honorary, bolstering our place on campus as a respectable and coveted organization.