Nimbalance
The NB app offers a strategic way to connect with users: wearable sports training technologies, content that empowers young athletes, and a new web interface. In a relatively short time, we have identified and implemented key steps to expand Nimbalance's presence in the sports and fitness industry, expanding the brand's value to athletes. We've helped the brand redefine its audience by shifting from demographic segments to more actionable, need-based segments. By understanding the kind of experience their consumer base wants, we reimagined the brand offerings to engage with athletes in new ways. The NB platform brings sophisticated training insights, once available only to the pros, to all athletes no matter the point in their journey.
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