Hair by Hightower Branding

THE CONCEPT

Hair by Hightower is branding for cosmetologist Kelly Hightower. Rooted in expressive natural hairstyles, Hair by Hightower strives to be inclusive of all kinds of hair types and specializes in curly hair.

THE TASK

Create a brand that not only represents Kelly’s strength with curly hair clients but also feels inviting and inclusive to all hair types. Because Kelly has straight hair some might think “Wait, she does curly hair?”, so her brand needs to represent her skills and passion for curls to ease this first impression.

Check out the full case study here!