Wiśniowieccy Delicatessen
Wiśniowieccy is a modern approach to the very traditional business of delicatessen. The company has been operating on the local market for many years. Before rebranding under the name "Delikatesy Domu Wiśniowieckich" - trans. "Delicacies of the House of Wiśniowieckich". Thanks to the trust, the client of our studio followed our advice and decided to change the name to a shorter and more accessible one - Wiśniowieccy. The challenge for our work was to build a brand that would communicate its offer in an ascetic and modern way, retaining the old character and clientele. So we decided to combine a warmer and subdued color palette with classic sans serif typography and unusual serif fonts. We wanted the entire visual identification to create the impression of a friendly and warm place, but at the same time emphasize the high quality of craft products offered by the delicatessen. The branding works in strong correlation with the interior architecture of the stores and has also found a lot of expression in product packaging and communication in social media.
Role: Art Direction, Branding, Packaging, Graphic design