Delivery Consultant Persona Guide

I crafted a user persona guide by conducting 40-minute user interview sessions with five different members across the Customer Success, Delivery Consultant and Engineering teams. Ultimately this helps to provide teams personable user insights in order to create an optimal user experience.

By centering the product design conversation around the users' outcomes, we become feature-agnostic which enables the team to use their expertise to explore the solution that solves the unique needs of our users.

Keeping the user at the forefront, the team is tasked with representing and advocating for the user, therefore maintaining communication with that user. This allows us to optimize for learning and for the team to use their expertise which provides a sense of purpose, leading to a more effective product.

A collective problem for all digital products is the quintessential speed to market. One of the largest blockers to this speed is the collaborative demands placed on product teams.

A developer can no longer make agnostic design choices regardless of end-users, nor do they have the time to continually build unique, one-off, components with every feature, product, or iteration. This is compounded exponentially when a team of developers is involved. A designer cannot provide senseless designs without any consideration for technical constraints, nor do they have the time to redline every bit of design information critical to the build. Neither the designer nor the developer can waste time with the constant back and forth of questions, considerations, and needed concessions to get a high-quality product shipped to waiting customers.