Myspace Rebranding Concept Mockups

This conceptual rebranding of Myspace was designed as an entry for Regional Marketing Challenge competition in 2020. The design and business and branding study behind it, made it to the finals, but didn’t win. For purposes of this competition we decided to completely reframe the existing visual approach in terms of communication to the public. For that reason we abandoned the current visual solution for Myspace that felt blend and generic. We wanted a cool and energetic symbol that would better represent what myspace tries to be today. Were we successful in any of it, you decide.