ZEISS - Just Smart Life

Our vision is confronted with new challenges through the use of smart devices. The quick change between the display and, for example, traffic is not only stressful for the eyes, but could also be dangerous under certain circumstances. The lens manufacturer ZEISS has created new lenses specifically for this new challenge. Our packaging design picks up on the subject of the interlocking of the two worlds - the normal everyday one and the digital one - through two layers for the packaging.